FREEZING, THE MR KITCHEN WAY
Right from the start, we prioritized your health and we pledge to continue to keep your health in every package from Mr Kitchen. We had myriad options but we embraced freezing.
“Why are you not doing dried or powdered products!” “Canning is a beautiful and attractive packaging you can use”.
Multiple times, we have to respond to similar queries and inquiries.
Today, we will attempt to justify our way and values at Mr Kitchen.
As a business built from academic research, we are poised to make naturally healthy foods available to consumers. Findings from our continuous market and consumption research always confirm the lack of and inadequate natural alternatives to a wider range of food and food products on the market.
At the heart of our production philosophy is the health of our consumers. Every single product from our production line should adequately satisfy the key core value- the health of the consumer in every pack. Keeping our products at homemade quality, and free from additives and preservatives remains a big part of our vision. We are working every single day to stay uncompromised from this vision.
Our research has kept freezing as the best form of preservative. Generally, with freezing, we can retain color, texture, freshness, and taste. These maintained properties ensure that nutritional values are 100% retained to offer maximum health and tastiness benefits to your-our consumer. No form of preservation can achieve the benefits of freezing.
We are motivated to deliver on promises. The inspiration of Mr Kitchen is to feed especially Africans with healthy products.
Not less than 50% of nutrients and taste are lost throughout drying. In vegetables, you can lose up to 90%.
Canning will mean, you have to introduce chemicals to balance the acid and base properties of the products to avoid rusting. As part of the process to kill microbes and inhibit their growth, the canned products are subjected to a very high temperature. In effect, it is just achieving overcooking of the product. At the end of the process, you may end up losing a significant amount of nutrients through canning not to cite the hidden side effects of chemicals used to balance the pH value of the products.
Mr Kitchen’s philosophy is just about the health of humanity. We want to stay pure and committed to it. We want to have your health in every single product from our production line.
This is an assurance of how valued your health is to us as a business and how we will do everything possible to keep you in mind from product development, production, packaging, and storage till you receive it for consumption.
Joshua Alexander Gyan
Head of Products Development and Production
Mr. Kitchen Ghana